re|launch1 [ `ri,lɔntʃ ] noun count BUSINESS
a new attempt to sell a particular product, especially in a different way
re|launch 2 [ ,ri`lɔntʃ ] verb transitive
to advertise and sell a product again in a slightly different way from before:
plans to relaunch the Morris Minor
a. to start something again and hope that it will be more successful than before:
She's attempting to relaunch her career as a stage actor.

Usage of the words and phrases in modern English. 2013.

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  • relaunch — re‧launch [ˈriːlɔːntʆ ǁ lɒːntʆ] noun [countable] MARKETING a new effort to sell a product that is already available, often involving a change in advertising, packaging etc: • If the relaunch goes smoothly, sales should increase by at least 5%.… …   Financial and business terms

  • Relaunch — (engl. =Neustart, zusammengesetzt aus dem Präfix re=wieder bzw. neu und dem Nomen launch=Start) beschreibt die Einführung von direkt auf dem Vorgänger aufbauenden Nachfolgeprodukten, die meist dazu dienen soll, den abschwächenden Absatz im… …   Deutsch Wikipedia

  • relaunch — (v.) 1745, from RE (Cf. re ) + LAUNCH (Cf. launch). Related: Relaunched; relaunching. As a noun from 1970 …   Etymology dictionary

  • relaunch — ► VERB ▪ launch again or in a different form. ► NOUN ▪ an instance of relaunching …   English terms dictionary

  • relaunch — [spelling only] …   English World dictionary

  • relaunch — I UK [ˈriːˌlɔːntʃ] / US [ˈrɪˌlɔntʃ] noun [countable] Word forms relaunch : singular relaunch plural relaunches business a new attempt to sell a product, especially in a slightly different way II UK [riːˈlɔːntʃ] / US [ˌrɪˈlɔntʃ] verb [transitive]… …   English dictionary

  • Relaunch — Re|launch [ ri:lɔ:nt̮ʃ, ri lɔ:nt̮ʃ], der u. das; [e]s, [e]s [engl. relaunch, aus: re = wieder (< lat. re ) u. launch = Einführung (eines Produkts); Lancierung (letztlich zu afrz. lancier, ↑ lancieren)] (Werbespr.): 1. verstärkter Einsatz von… …   Universal-Lexikon

  • relaunch — [[t]ri͟ːlɔ͟ːntʃ[/t]] relaunches, relaunching, relaunched N COUNT To relaunch something such as a company, a product, or a scheme means to start it again or to produce it in a different way. Football kit relaunches are simply a way of boosting… …   English dictionary

  • relaunch — re|launch [ˈri:lo:ntʃ US lo:ntʃ] n a new effort to sell a product that is already on sale >relaunch [ri:ˈlo:ntʃ US ˈlo:ntʃ] v [T] ▪ The product is being relaunched with a new name …   Dictionary of contemporary English

  • Relaunch — Re|launch [ri: lo:ntʃ] der u. das; [e]s, [e]s <aus gleichbed. engl. relaunch zu re (vgl. ↑re...) u. to launch »in Gang setzen«> (Werbespr.) 1. verstärkter Werbeeinsatz für ein schon länger auf dem Markt befindliches Produkt. 2. neue,… …   Das große Fremdwörterbuch

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